Japanese Anime and Magna

Introduction of ANIME and MANGA:

Anime  a style of animation in Japanse and Manga(Japense comics) are very popular in united states.

Environmental Forces Involve:                

Since 1990s, Japanese Anime and Manga have gained noticeable popularity in USA. Japanese even the surprise themselves. Japanese Manga and Animation has had presence in USA for last ten decades.

Following are the main environmental forces are involved to gain in USA.

 Global Capitalism and technology:

Many factors and forces lie behind the success of Manga and Anime in USA. First is that, globalization facilitate the transnational circulation of Japanese cultural products in USA. The development of technology and media has increased the popularity of Manga and Anime in USA.

Sociocul Tural changes in the USA:          

The increase popularity in USA of Anime and Manga also reflects social and cultural changes in USA.  USA culture is developed culture then Japan so Anime and Manga have gained particularly in USA,.

By Jabbar Ahmed.

Japanese Anime and Magna

Introduction of ANIME and MANGA:

Anime  a style of animation in Japanse and Manga(Japense comics) are very popular in united states.

Environmental Forces Involve:                

Since 1990s, Japanese Anime and Manga have gained noticeable popularity in USA. Japanese even the surprise themselves. Japanese Manga and Animation has had presence in USA for last ten decades.

Following are the main environmental forces are involved to gain in USA.

 Global Capitalism and technology:

Many factors and forces lie behind the success of Manga and Anime in USA. First is that, globalization facilitate the transnational circulation of Japanese cultural products in USA. The development of technology and media has increased the popularity of Manga and Anime in USA.

Sociocul Tural changes in the USA:          

The increase popularity in USA of Anime and Manga also reflects social and cultural changes in USA.  USA culture is developed culture then Japan so Anime and Manga have gained particularly in USA,.

By Jabbar Ahmed.

1 MARKETING IN VIEW OF TOYOTA: - Marketing is the process of earn profit at customer satisfaction. Satisfaction not only with product but also with mind satisfaction of customer.

·         CUSTOMER RELATIONS:  Benefits of customer by incentive, Timely delivery, Discount on labour & spare parts, keep a check on oil changing after 500 km, Free top wash

COMMENTS: - Toyota is consistent with their strategies to achieve customer satisfaction.

2 MARKETING IN VIEW OF KAMRAN PULAO KABAB: - Marketing is the process of sale of products at lowest possible rates for marketing purpose KAMRAN PULAO KABAB us offering free samples of their product (PULAO KABAB). Home environment is distinctive factor that KAMRAN PULAO KABAB is giving.

·         CUSTOMER SATISFACTION: Table to table service, Trained staff to facilitate customers, Home delivery for customer’s convenience, Quality of food.

COMMENTS: -  I use the service at this branch and I found that all claims manager put here are well met.

3  BUBBLE GUMMERS BATA PAKISTAN: - Marketing is all about creating demand & than satisfying those demands at profit.

For marketing purpose BUBBLE GUMMERS target the kids school, advertisement GEO TV, doing school campaigns.

·         CUSTOMER CARE: Giving gifts to kids like stickers, balls & school bags, Providing comfortable shoes, smell less shoes.

4 POPULAR CLOTH HOUSE,MOLTY FOAM(PVT)LTD: - Marketing is selling of economical rates. Marketing is achieving customer’s satisfying while keeping in view of company’s financial interest.

·         CUTOMER SATISFACTION: Economical rates & best quality of foam, Guides of salesman, Matching customer needs, New modern looks of product.

·         COMMENTS: - The crowd of customers at POPULAR CLOTH HOUSE indicates that this company is delivering what they claim.

5 VISATRONIX MARKETING VIEWS: - Marketing is just customer satisfaction after using the services we provide. On time delivery of visa is also a way of marketing. Marketing is done via website, travel agents, TCS & E-Electronics.

·         CUSTOMER SATISFACTION: Different counters are assigned for documentation, no queing, no struggle for customers, all work performed by agents, proper guidance for customer’s comfort.

By Muhammad Aleem Ashraf.

Japanese Anime and Manga

The U.S demographic and cultural forces can be involved in the increased demand for the Japanese entertainment.

In U.S, changing age structure of population is also one of the reasons behind the increased demand of anime and manga products. About 76 million (approx.) of U.S population is categorized by Generation Y (born between 1977 and 1994), leaving behind Generation Xers and almost equal in size to Baby Boomers. Generation Y has created a large teen and young adult market. Weekly Shonen Jump’s primary audience is boys 9 to 14 years old. The magazine also enjoys a strong following with high school students, college students and adults. Its many popular titles have gone beyond the pages of manga, becoming television anime series, feature films, OVAs (direct-to-video anime) and video games. Financially, in 2005, manga represented a market of one of $180 million in the United States and was the fastest growing segment of books in the U.S.

Beside demographic forces, cultural forces also play their role in the increased demand of Japanese entertainment in the U.S. The trend has been observed that people of U.S tend to prefer home entertainment rather than going out for hangout or picnic etc. With DVD   players in most of the homes, broadband connections, cable connections, people are entertained at their own places without spending much on outdoor stuff. One of the distinguished characteristics of Gen Yers is their comfort and fluency with computer, digital and internet technology. A large percentage of teens use internet and taking advantage of free online games of manga and anime. This attitude of U.S citizens also adds to the increased demand of Japanese entertainment products.

By Muhammad Aleem Ashraf.

Small Companies and Cause Related Marketing

Small Companies and Cause-Related Marketing

It is an established fact that companies can enjoy many privileges by adding a component cause-related marketing to their marketing strategies. Those benefits include increased sales, loyal customers and also increased customer base. Findings have yielded the result that customers can switch their brands if they find another brand equivalent to their needs and the other brand is a part of some cause that matters to them. Corporate sector has invented corporate philanthropy and if small companies want to survive in this competitive era then cause-related marketing is inevitable. But obtaining maximum from minimum investment can be tough and even may seem impossible in the beginning. Small companies with limited resources taking scarcity of funds an issue should not overlook bundles of advantages that cause-related marketing promises. With efficient management spending a small amount can earn small profit that will substantially increase their funds and strengthen their financial base.

How to turn Cause-Related Marketing into Effective Cause-Related marketing

1)Cause Location: A small Company first need to understand its value proposition and customers like what it offers, why it offers and why customers are looking for the value it is offering. Understanding the psyche of its customers will help company define causes it can support that will compliment its own business. Failure to exactly locate customer’s perception about cause can result in failure of entire marketing efforts. So small company needs to look for a cause that is easy to be marketed, doesn’t contradict masses views or is not controversial and compliments its customer’s preferences and its own product.

2) Partner selection: Then the next step is looking forward for a partner (not for profit organization or a non-government organization) who is working for the cause selected and is doing work effectively. Any question on partner’s work or reputation can turn promised benefits into contingent lose. It’s not important to partner with big names and big names may not be willing to partner with you so looking for local but well known and trusted group is the better option.

3) Marketing Medium and Budgeting: The toughest part is looking for medium for marketing. Most suited and economical medium depends upon conditions prevalent, society it is operating in and the cause it is working for. Presently social networking sites, locally conferences arranged by international organizations are the most suited and can be molded for one’s own cause.

Budgeting should be done after a careful analysis of return on investment the cause can deliver and company’s own resources.

4) Contribution Amount: The Company then needs to clearly state the amount it is contributing. It should be unambiguous that how much will be the cause donation from the sale of a single product

Examples:

For a newly launched newspaper with small resource power it can be tough to bear heavy promotional expense. So it can look for cause-related marketing. It can effectively reach its customers by using the method that is collaboration with organizations arranging conferences related to current conditions, awareness campaigns e.t.c. as mainly the target audience of conferences is the group bothered about their nation and world happenings. Having once exposed to such a customized audience and making them know about your contributions, your future commitment for such causes and more importantly your online presence; it can earn you customers, their loyalty and increased sales.

value proposition for organic food

Target Market

Target market for new offerings is diet conscious, health conscious and nutrient conscious young generation falling within the age limit thirteen to twenty three years (13-23 years).

Value Proposition

For the young generation, a unique package is now there along with being natural, healthy and nutritious also caters to the problem of cholesterol and calories control. The package comprises of

(1)   Milk

·         Reduced Fat Milk

·         Fat Free Mil

·         Low Fat Milk

·         Low fat Vanilla Flavored (Natural) milk.

*Available in small packs and gallons.

(2)   Yogurt

·         Fat free Vanilla yogurt

·         Fat Free Plain Yogurt

(3)   Cheese

·         Colby Cheese Sticks

·         Mozzarella Cheese sticks

(4)   Cottage Cheese

·         Low fat Cottage Cheese

*Best For digestive health

*Available in 16 ounce tubs.

(5)    Cream

·         Reduced Fat Cream

·         Low Fat sour cream

*Available in 6 ounce tubs.

·         All our products are purely organic.

·         No pesticides or added growth hormones are used.

·         Our products contain vitamin C, Iron (Fe), Calcium and omega-3.

·         Milk is obtained from cows that are fed upon red clover (anti-oxygen nutrient that fights against cancer) and are bred in an environment that is good for animals, planet and farmers.

·         We follow the principle of open range.

·         No GMO’s or cloning is practiced.

 Our registered users can access easy to make and low calories recipes that are uploaded weekly .