Wednesday, 9 May 2012

value proposition for organic food


Target Market
Target market for new offerings is diet conscious, health conscious and nutrient conscious young generation falling within the age limit thirteen to twenty three years (13-23 years).

Value Proposition
For the young generation, a unique package is now there along with being natural, healthy and nutritious also caters to the problem of cholesterol and calories control. The package comprises of
(1)   Milk
·         Reduced Fat Milk
·         Fat Free Mil
·         Low Fat Milk
·         Low fat Vanilla Flavored (Natural) milk.

*Available in small packs and gallons.

(2)   Yogurt
·         Fat free Vanilla yogurt
·         Fat Free Plain Yogurt

(3)   Cheese
·         Colby Cheese Sticks
·         Mozzarella Cheese sticks

(4)   Cottage Cheese
·         Low fat Cottage Cheese
*Best For digestive health
*Available in 16 ounce tubs.

(5)    Cream
·         Reduced Fat Cream
·         Low Fat sour cream
*Available in 6 ounce tubs.

·         All our products are purely organic.
·         No pesticides or added growth hormones are used.
·         Our products contain vitamin C, Iron (Fe), Calcium and omega-3.
·         Milk is obtained from cows that are fed upon red clover (anti-oxygen nutrient that fights against cancer) and are bred in an environment that is good for animals, planet and farmers.
·         We follow the principle of open range.
·         No GMO’s or cloning is practiced.

 Our registered users can access easy to make and low calories recipes that are uploaded weekly .

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